When considering your brand’s online presence, whether on a review site or social media, people rely on what they see to make decisions. Whether they’re searching for the best coffee shop, the most skilled contractor, or the least intimidating dentist, photos play a crucial role in setting businesses apart. Selecting the right photos to showcase your business helps attract customers and keeps them interested and engaged. These photos also establish trust, allowing people to get to know you and develop a liking towards your brand.
Here are four key reasons why having great photos on your NavigateGhana Page is essential for attracting customers.
- Your prospective clients are eager to discover the authentic you.
Every aspect of your business is a special reflection of your unique identity. From the ambience of your storefront to the incredible team you’ve built and the community service projects you champion, there’s so much more to your business than what meets the eye. Using captivating photos, you can showcase every facet of your business and provide customers with a complete picture. That means doing away with stock images and photos of your logo. Instead, opt for pictures illuminating why your business is so great. These photos don’t need to be professionally taken. Camera phones are like a mini photo studio in your pocket, so pictures you take with your phone will do the trick.
- You can point customers to your specific services
It’s a challenge that resonates across various industries – the quest for the perfect customer. As a contractor, you may exclusively focus on commercial projects, while as an exterminator, your expertise lies in tackling the notorious bed bugs.
Posting photos that accurately depict your services allows consumers to make educated decisions when they need your help. By captioning your photos, you can describe what you do by detailing what is in the picture.
Are you a DJ who loves spinning tunes at weddings more than corporate events? Well, here’s a clever idea for you! Why not showcase stunning wedding pictures and add catchy captions like, “We specialize in creating unforgettable moments for weddings of all sizes. Get in touch with us today!” These captivating captions can entice potential clients to choose you as their go-to DJ.
3. More photos = more revenue
Imagine the power of a picture that not only captures a thousand words but also holds a value of $1,000! Photos possess the remarkable ability to captivate potential customers both visually and emotionally. Imagine craving a milkshake. You go to NavigateGhana, search, and find a great business with a mouthwatering photo of a milkshake. What happens next? You’re ready to purchase.
The impact is undeniable when you combine photos with accurate business information on your page. Businesses that include a photo, website, phone number, and business hours on their NavigateGhana Business Page experience an average of 7.6 times more page views per month than those without such content. This translates to more people finding directions to your business, more calls, and more visitors clicking through to your website. As a business owner, you can upload as many photos as you want to your NavigateGhana Page, so there’s no limit to showcasing your offerings.
4. Images reflect the quality of your business
Make sure your business exudes professionalism by uploading high-quality images that reflect the calibre of your work. Opt for large and clear pictures, as small or blurry images give off an unprofessional vibe and confuse customers about what they’re looking at. Lighting plays a crucial role, too, with natural light being the best option. However, if your workspace lacks natural light, utilize interior lights or set up a flood light to illuminate your subject.
In addition to image quality, composition matters as well. Ensure that the subject of your photo is centred and easily recognizable. Align the picture’s frame with elements in the room, such as walls, floors, or fences. Crooked or off-centre pictures appear rushed and careless.
